VIP Client Kit


This Shock & Awe Package consists of:


1. Six Single Pages with information to educate the prospect on who we are and how we work:

   - My Amazing Journey...from Fashion to Furnishings  (owners "back story")

   - What to Expect at Our First Visit (Purposefully called "Visit" vs. Appointment, Consultation, etc. - "Visit" is less threatening)

   - How can we help you (list of services and products offered)

   - Who Relies on Interior Expressions (all 5 primary target demographics/psychograpics are listed)

   - 3 Myths About Interior Designers (tackles the 3 biggest concerns women have in hiring an interior designer)

   - Our Triple Guarantee to you (Happiness Guarantee + Total Value Guarantee + Lifetime Installation Guarantee)

These pages start @ 8.5 x 11, and then decrease in height by 3/4" each successive page.  I saw this technique in Matt Zagula's shock & awe packages.  Unfortunately for me, Matt's 'style', being an Investment Advisor, would not suffice for my 'visual' wife/interior designer, THUS the 'scrollies' on the edges of the pages.

These pages are printed in small batches on our color laser, on pre-printed stock with the "scrollies" along sides.  This allows me to change the copy in future, if needed.

Some graphics work was commissioned via Fiverr or Elance.

 

         
   
   
PDF's of these sheets   (NOTE: These pdf's are are the files that are printed on the pre-printed & sized pages with the "scrollies")

My_Amazing_Journey...from_Fashion_to_Furnishings_11-03-12.pdf
551.6 KB

What_To_Expect_At_First_Visit_11-03-12.pdf
302.0 KB



How_We_Can_Help_You_11-01-12_v2.pdf
168.6 KB

Who_Relies_on_Interior_Expressions_11-01-12.pdf
300.5 KB


3_Myths_S_A_11-01-12.pdf
293.6 KB


Triple_Guarantee_11-01-12.pdf
79.2 KB
 


2. Radio Interview CD

   - Phoenix IBA Chuck Trautman suggested this and did the interview via phone;
     minor editing to add intro music for each segement

   - Tells wife's back story and USP's

        
             
          Imprinted CD Image                          CD Jacket Front                              CD Jacket Back
 
        BlogTalk Radio Interview link



3. Smart Homeowners Guide - What You Should Know Before Hiring An Interior Designer

   - This is a piece provided by an interior design industry 'guru" that my wife subscribes to

   - Provides education targeted to homeowners that have never hired an interior designer before
           (vast majority of people fall into this group)

   - Creates 3rd party credibility for our Value Fees way of charging for services

   - $67 Price added to increase value of this "3rd Party" information

Hiring_an_Interior_Designer_Final.pdf
567.0 KB


4. Report: 8 Ways an Interior Designer Can Save You Time and Money

- This report was created years ago, before I discovered Planet Dan

- Utilized to "target" prospects where "Time" and "Money" are HOT BUTTONS

8_Ways_Report_v3.pdf
509.6 KB


5. Smart Homeowners Checklist to selecting an Interior Designer

- S & D'd from the example in August 2012 Diamond Letter from fellow Diamond Luxury member Jim Edholm,
  who S&D'd it from Craig Proctor.

- Provides prospect with a way to compare us to other interior designers (but as Dan pointed out, will seldom be used for that purpose)

- Lists 22 reasons the prospect should do business with Interior Expressions

  
          
    11 x 17 Folded

   Designer_Checklist_cover_11-20-12.pdf
  123.6 KB                                                      Designer_Checklist_11-20-12.pdf
169.7 KB


6. Testimonial Booklet

- This is a piece originally created a year ago to use in direct mail lead generation (mixed results).

- It has been very well received by those that read/review and is mentioned often by BUYING prospects when they call for appointment or come into the showroom

- 5.5" x 8.5"  16 Pages total

  Testimonial_Booklet_Final_11-26-12.pdf
1.2 MB

 Note the use of borrowed celebrity on page 2 of the new version.
 Something I learned about at Dan's Trust Based Marketing workshop/seminar.



7. Most recent monthly newsletter

- My wife received some negative feedback from liberal clients that didn't appreciate what I wrote for her about the presidential election on the cover page

- She also received several positive feedbacks from her conservative clients

- Confirmation of Dan's philoosphy that it is OK to 'repel' not like-minded prospects

- NET known impact, to-date, of the 'political' stance I gave her is +$17,638

    IE_Newsletter_1211_-_outside_online.pdf
350.4 KB         IE_Newsletter_1211_-_inside_online.pdf
326.8 KB



8. Cover Letter

- If the kit is mailed or FedEx'd, a personalized cover letter is included.

- The letter urges the prospect to AT LEAST read "What to Expect at Our First Visit".

VIP_Clien_Kit_Cover_Letter_Sample.pdf
167.8 KB


9. Special Folder

- Has high-end look and feel

- This low resolution image doesn't do it justice.




10. Custom Home Testimonial Letters

- If the prospect will be building a custom home, letters from prior custom home clients are also included

- One letter from husband and one from wife

- Each written in different "voice" (male vs. female)